Oliver James, Pritchard, AKA OLIV JAMS, is known not to shy away from eclecticism amidst his sets. Whether it’s dropping Nina Simone to an empty club at 4am, or slamming down 128 BPM house bangers at Rooftop Bar, the genuine eccentric lives by the DJ principles of ‘Blood on the Dancefloor’ coined by the great DJ DEZ AKA Andrès. Oliver was once spotted forcefully insisting that Four Tet sign a bootlegged copy of ‘Kool FM’ in the middle of a set. That record sits framed above his bed signed, ‘Please don’t hurt me, Kieren Hebden’.
OLIV JAMS knows what he wants, and how to get a party started